ART!

 

This series is aimed at people aged between 24 and 64 years.

 

According to the cultural participation survey conducted by the National Statistics Office in 2011, 18% of the population in this age bracket prefers to watch documentaries to other type of television programming (ranked second after Drama) and thus we are confident that this show would appeal to them.

 

People in this age group are likely to be interested in seeing this series to enrich their knowledge of Malta’s cultural and historical heritage.

 

Unfortunately, Malta still has a relatively low number of people that  visit museums and historical sites and we are confident that this series could help to popularise art and draw more visitors to heritage locations around the islands.